How my perception of urgency is leveraged to persuade me to act. In Robert B. Cialdini’s seminal marketing book on persuasive techniques, Influence: The Psychology of Persuasion, he lists scarcity as the final principle in his “6 Principles of Influence.” Scarcity is the perception that something is more attractive when their availability is limited. I was drawn to this principle at first…

Self-led project. The goals I have set for myself: Identify core factors that inhibit or are detrimental to long-form reading. Understand specific methods for designing digital content for readability. Create an intervention that adjusts an existing system to increase readability on a digital platform. …