This week we’ve really been honing down our visual style. It makes more sense to go through it via screenshots:
To reiterate, last week we diagrammed out the components of our outreach and centralization system. This map is critical to our momentum right now:
During our peer presentations this Monday, we got to walk some of our classmates through our updated How Might We statement, our solutioning mapping, and some of our early visuals.
The feedback we received was relatively productive. It is definitely challenging to engage everyone on zoom.
This week we scheduled our own “design jam” for our team.
First, we outlined some considerations:
Then, we broke apart for a timed hour and brainstormed some possible solutions. Here is some of our (messy) work:
We’ve achieved somewhat of a breakthrough with the direction we are moving. After consolidating our insights from our interviews with Paula, Jim and Chatón, we revisited our initial plan for the scope/outcome of this intervention. As mentioned last week, we’re operating in the space of connection. Rather than trying to replace or outdo the work of UPMC or local organizations, the best role we’ve identified for communication design is in connecting all of these resources together under one unified campaign and location.
When talking with Kristin on Monday, we narrowed down our audience. …
This week was dominated by some really powerful interviews. Because we reached out and connected with so many people, we set up a very sexy spreadsheet to track correspondence. We probably should have done this sooner!
As we continued to collect insights and personal stories from the experts we were talking to, we’ve started to really narrow down our message. In the past, our solutions proposals were very far reachinand required a lot of our own authorship in the design process. Or, we were looking at methods like cultural awareness education for health professionals that already currently exist. …
In preparation for our midterm review, this week we worked on an insight mapping exercise that helped consolidate our research into key target areas. Using figma, we organized our insights into sticky notes and consolidated our concepts into sections.
On Friday, we presented a rough draft of our presentation to our professors and peers. The primary feedback we received was that a) our concept would benefit from a ‘how might we’ statement to tighten up our purpose, and b) how do we make this a clear and concrete solution that engages and benefits our intended users? We incorporated both ideas into our new presentation, designing a HMW statement around the opportunity space of “sharing and amplifying Black experiences in healthcare”. To emphasize how we got there, we drew connections between our initial research/ interviews and how they impacted our targeted user group. Developing personas helped us focus on intergenerational Black female learnings, and the value to be found in connecting older, more established Black voices in the community to younger Black women and girls. …
This week was time for the rubber to hit the road. After scoping and rescoping our space and reaching out to a lot of community leaders, we got the chance to speak to some real professionals and get a sense of the healthcare and racial equity landscape in Pittsburgh.
Also, the same morning we conducted our first interview with Ashli Montinero, an article came out in the New York Times that was related to our topic:
This article is a really excellent piece of journalism (especially photojournalism). It follows the efforts of local Rev. …
This week, we presented our concept for peer reviews. Our deck outlined our position and the possible areas we’re thinking of intervening.
At the end of this week, we’ve decided to push ourselves to narrow down our scope. We originally decided that we would concentrate our focus on “option 2”, so focusing on making a tool or educational intervention for healthcare providers. However, after listening to perspectives from current healthcare providers, people in disability research and people with disabilities, we’ve realized that its more important to put our research into the “who” rather than the “what.” Therefore, we’ve decided to narrow our scope to focus specifically on black female community members and their access/relationship to healthcare.
In our previous project brief, we posed the question: “How might we address the education and training system within this hospital to better provide for patients from underserved communities?” As we ramp up our research and interviewing process, we’d like to focus on speaking with people who can share personal stories, experiences and opinions about the state of healthcare access for black women, especially in Pittsburgh. …
Jaclyn, Sophia, Margot
How might we address the education and training system within this hospital to better provide for patients from underserved communities?
The staff within a medical system are subject to the same cultural, racial, gender, and socioeconomic biases that are prevalent in our larger society. Additionally, patients from underserved communities face barriers such as:
Who is your audience?
We’re interested in specific training for medical staff who frequently interact with patients. Our primary focus is the people who deal with direct patient care, such as nurses, technicians, therapists, social workers, interpreters and patient advocates. Additionally, we’d like our material to be applicable to doctors and residents, and then those with more indirect patient contact, such as clerical services and food services. …